Case Study

Merrill Sheet Metal Works


Founded more than a century ago, Merrill Sheet Metal Works serves clients in several county in North Central Wisconsin.


Merrill Sheet Metal Works was looking for a new agency in 2020, handle their web site assets and digital marketing needs.


  • Custom Web Application Development
  • Marketing


With two businesses in one (Merrill Sheet Metal Works) HVAC and (Firefly Lodge) Fireplaces we created two separate websites under one roof. Firefly Lodge and Merrill Sheet Metal Works, this created flexibility in the brand that allowed Firefly Lodge to be marketed as its own entity and focus directly on the desired clients. Creating a dynamic site for both allows MSMW to grow both businesses at the same time.